How to READ (and write) the language of SEARCH ENGINE OPTIMIZATION

What does SEO even mean?

SEO simply means “Search Engine Optimization”

When you go on to google and find an article or blog to read, you likely found it because it had first been optimized well for search engines. As you can see this is quite important. No one ever searches past page one of google. Just think, if you were searching for “a way to read faster” how often do you find yourself looking at the search results on page 8? The answer is never. So you can see how imperative it is to optimize all you write extremely well. As writers and readers, this is a language we must master.

Some people have been known to follow sketchy SEO practices to try and “game the system” and unnaturally get their articles posted higher. I wanted to mention this early on in the article so make sure that you do not try and do this. It is a mistake and can cause you site to be penalized by google. Google uses an algorithm where it crawls the content of your site and indexes it. If it finds you seem to be knowledgeable about certain key words than you will rank for them very well.

To learn more about what is working well we in 2015, we interviewed “SEO Company Scottsdale” which is a Scottsdale, SEO company owned by Derek Abello. Here is what Derek and his team had to tell us:

“Google is looking for sites that have engaging content that is new constantly. It doesn’t like to display articles from 10 years ago because they are likely not as relevant as ones that were written recently. We also know that google wants mobile optimized sites. Just recently, as of April, google announced that it would be penalizing sites that did not show well on mobile phones. If you want to test your site and see if it passes google test, they have provided a free mobile website test here

Google also wants pages that are loading quickly. If you site is bogged down with pictures or other content that is making it run slowly you will be less likely to show well in search results. Google also has a test for that too so, it’s called the page speed test.”

When you are writing your article you will want to learn how to properly label your article. You want it to be engaging and interesting but you also want it to read well for google’s algorithm. The way to do this is make sure the title on your site as well as the title on your article or blog (called the H1 tags) are using the keywords you want to rank for, so that google knows what your site is about. Remember it’s not a real person reading the article, it’s just a computer so be sure and label your titles well.

Also label your pictures (alt tags) and fill out the meta tag form at the bottom of every blog post. You are helping out the google algorithm to know what your want your site to rank for, as well as you are getting a say in what it will show up in search for.

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